[cjf4]

I liked that it was written as a piece of journalism rather than a didactic exposition of vital business truth, as most other books in the genre have a tendency toward attempting. Which is appropriate, because unlike hard sciences, business has few absolutes and is heavily context sensitive.

Also the writing style was great, Brooks had a knack for making the players in these case studies colorfully come to life.

[canes123456]

This makes me want to read much more after reading Good to Great. What a train wreck of cargo cult science, he kept misusing science and stats to convince you about the vital business "truths" in the book. Just presenting the his research and letting us draw our own conclusion would have made for a 10 times better book.