How come everything is so dramatic this days? " The Best Business Book I’ve Ever Read". What happened to: "Recommended reading book! you should add it to your reading list"
The former sentence (assuming true) communicates something more than the latter.
Contrast:
"We're going to get some snow" versus "The biggest 2-day snowstorm in recorded history is bearing down on us!"
"A man died" versus "World's oldest man died."
Yes, a lot of times superlatives are used for the purposes of pure link-bait or advertising hooks, but that doesn't mean we should eliminate their usage entirely.
Contrast: "We're going to get some snow" versus "The biggest 2-day snowstorm in recorded history is bearing down on us!"
"A man died" versus "World's oldest man died."
Yes, a lot of times superlatives are used for the purposes of pure link-bait or advertising hooks, but that doesn't mean we should eliminate their usage entirely.