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by guy_c
4146 days ago
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A nice observation from the Xerox, Xerox, Xerox, Xerox chapter: "In any case, office reproduction began to grow very rapidly. (It may seem paradoxical that this growth coincided with the rise of the telephone, but perhaps it isn’t. All the evidence suggests that communication between people by whatever means, far from simply accomplishing its purpose, invariably breeds the need for more.) " |
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> Today, information technology is changing the world, making it more idea-intensive, better connected, and ultimately more urban. Improvements in information technology seem to have increased, rather than reduced, the value of face-to-face connections, which might be called Jevons’s Complementarity Corollary. The nineteenth-century English economist William Stanley Jevons noted that more fuel-efficient steam engines didn’t lead to less coal consumption. Better engines made energy use effectively less expensive, and helped move the world to an industrial era powered by coal. The term Jevons’s paradox has come to refer to any situation in which efficiency improvements lead to more, not less, consumption—one reason why low-calorie cookies can lead to larger waistlines and fuel-efficient cars can end up consuming more gas. Jevons’s paradox applied to information technology means that as we acquire more efficient means of transmitting information, like e-mail or Skype, we spend more, not less, time transmitting information.
> One might think that better information technology would reduce the need to learn from other sources, like face-to-face meetings in cities. But Jevons’s Complementarity Corollary, which follows naturally from Jevons’s paradox, predicts that improvements in information technology can lead to more demand for face-to-face contact, because face time complements time spent communicating electronically.