[nailer]

Something about Fab's story always makes me feel sad. They did so well, and made a great product, having pivoted out of something they recognised wasn't working, and made a bunch of money. The decisions made don't seem like bad ones. The people seemed good. And a lot of the European companies they bought were doing great stuff too.

Sometimes you lose despite achieving a lot and making what seems like good decisions.

I hope you're all OK and wish you the best of luck.

[carrotleads]

I still don't know what the product was...

my best guess is some sort of e-retailer.

[nailer]

Flash sales for designer homewares and furniture.

[nazgul]

And getting away from those Flash sales appeared to be a significant part of its downfall (at least according to the article -- that and the Europe expansion).