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by TeMPOraL
4147 days ago
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I think the point of this piece is, very good business out-compete the incumbents and then go so far ahead that they become de-facto monopoly thanks to quality. As correctly pointed out in the article, Google did that to search. I'd also say they did that to webmail - as much as GMail has its UX problems, it's still miles ahead of everyone else wrt. UI and spam filtering. And Tesla, since you mentioned it, entered the market with one of the best cars available, electric or not, and it barely has any competitors in the electric market. So it's not about being first, it's about being so good that you become a de-facto monopoly. |
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It also ignores the companies that became monopolies with inferior technology - not least, IBM with the original PC, which was a dated and inefficient design even when it was introduced, but succeeded because of marketing and a ready-made sales force.
Likewise, arguably, for MS DOS and Windows. Windows 3.1 was about seven years behind the leading edge of personal computing when it shipped.
Home users had been buying computers with full multitasking and (relatively, for the time) excellent graphics and sound from around 1988. Win 3.1 was a big step back from that.
It succeeded because it was a PC product, and it could be sold to millions of technically uneducated PC buyers.
Mediocre product in absolute terms. But a huge market surface.
Even Google search could be improved. It's good enough, but it's not the last word in what's possible in search. (I don't remember it being a whole lot better than AltaVista. It wasn't worse either, so there was no big reason to swap back.)
You don't make a monopoly with bleeding edge tech. You make it by finding or carving a niche with a huge potential customer base, and having significantly more effective marketing.
The product itself can be mediocre. It's perception that matters.
Which is why I don't think Tesla will ever be a monopoly. The niche is too small - much smaller than the rest of the car market - and the big players have marketing experience and a dealer network that Tesla doesn't.
And Google will carry on dominating search until 'search' becomes a legacy product and leaves an opening for a smart startup.