[unchocked]

I think you're missing the point entirely. It's that marijuana will be sold recreationally, under recreational law, but with the guise of specific medical or "wellness" benefits as a competitive differentiator. Much like nutritional supplements are legal, but there are still doctors who make money promoting them because the endorsement stimulates demand for that particular product vs. its otherwise indistinguishable competitors.

And the reason that we're likely to see this for marijuana, is that there is now a well-established narrative that marijuana is chock-full of health benefits. So people (the sort who are wealthy and anxious enough to eat organic and "natural" and question "traditional medicine") are going to be likely to buy into that sort of doctor endorsement to make them feel better about their recreational drug habit. And the market will provide...

To reiterate my lead in a different way, this has nothing to do with doctors writing prescriptions for medical marijuana.