[mtmail]

I think it was $2000. We were operating in several countries with the same brand and when entering a new country we needed that TLD. It was rightfully owned by a woman who happened to have the name as a nickname (registered years before our brand existed). Her website was static, outdated and of geocities type quality (stars background, animated icons). A friend of hers negotiated and I think we caught him off-guard on the phone. Our budget was multiple times that.

7 characters.