[wmeredith]

This logic is sound, but any product will be compared price-wise to its competitors if all marketing statements are taken at face value (e.g. they all offer the same benefit of allowing you to manage your projects).

[kareemm]

> if all marketing statements are taken at face value

But all marketing statements are rarely taken at face value. With self-service free trials, products can be compared and contrasted.

One tool will work better for a given workflow than others. And it's a no-brainer to pay an additional e.g. $70/m to buy the best tool for the job.