[lesingerouge]

Somebody at MongoDB must have read the early Oracle story. Start with one consumer niche (in mongo's case I think it's the common building-cms-based-websites web developer), improve the product, market ruthlessly.

Granted, their product is not excellent and it has major flaws and lacks some common DB features, but they have the advantage of developer-ease-of-use and low barrier to use.

I think this product is simply not yet "DONE".