[hellbanTHIS]

Seems like branding is the way to go on the internet, rather than throwing crap in peoples faces.

Example: Yahoo News, brought to you ad free by Nationwide Insurance

Then people think "I like Yahoo News, I like Nationwide Insurance" instead of "I hate that scummy ad, I hate Yahoo News".

[GhotiFish]

personally, if I see something branded, then of primary concern to me is if their opinion is compromised.

That said, I wouldn't expect much that is trustworthy coming from yahoo anyway.