Whereupon their creators it seems walk away and start the next dodgy company. Glancing at the Atlantic article "Jesse Willms is doing just fine financially—and he has a new yellow Lamborghini to prove it" and is advertising "just $1 for a vehicle-history report" and then billing $199 to peoples credit cards. Methinks the laws could be tightened a tad.
But it won't help much, because they're all shell companies intended to be cheap to dispose of whenever the backlash strikes - and before that happens, they will already have whisked any proceeds away.
Payment processing companies (of the traditional variety; I'm not sure about the newbies like Stripe) also require a list of the company's principals with their social security numbers when you open a merchant account. The purpose of that is to add those individuals to TMF/MATCH if the account is closed for some kind of abuse, like excessive fraud. Other banks check those lists before opening a new payment processing account, which theoretically stops you from using shell companies to perpetuate credit card fraud after termination.