[DanBC]

Can you show me any ad, from any time, for any product, that refers to "the big game" meaning the superbowl and then, after tweaks, refers to some other big game?

[qeorge]

That's my point - no tweaks are even needed. Why can't I show this same ad, exactly like it is, before e.g., the UNC vs NCSU game?

I could! Unless I did something ill-advised, like saying "Super Bowl", which in fact does only refer to one game.

[cwyers]

But nobody does, is the point.