[StavrosK]

If these machines are subsidized and they expect to recoup the cost from selling the cartridges, wouldn't it be better to buy them, since it would mean Keurig would lose a bunch of money on you?

[bdcravens]

They have a high enough price point that I don't think they are subsidized.

[FireBeyond]

Nothing to do with subsidization, it's (attempting) to ensure a continuing revenue stream and lock in the ecosystem.