Scholarship money comes from a lot of places, but usually from wealthy alumni.
It definitely doesn't come from sports at most American universities.
There's something for the argument that sports attracts students who will become wealthy alumni and donate after graduation, but AFAIK, there's no data proving it, and some that contradicts that notion.
It definitely doesn't come from sports at most American universities.
There's something for the argument that sports attracts students who will become wealthy alumni and donate after graduation, but AFAIK, there's no data proving it, and some that contradicts that notion.