[porker]

> One surprising purchase correlation was customers bought TV stands after buying DVD players. So, this nugget was trumpeted at countless meetings about the value of big data analytics. Multiple marketing campaigns were designed around this discovery. > Of course, that made no sense, so I checked a little deeper.

And there was me thinking it made sense, because I'd done the same thing. A TV can stand on many surfaces, but once you've got a DVD player (some thin, wide rectangle) it makes a lot more sense to get a TV cabinet to put the DVD player in.

Perhaps not so much sense now, but 8-9 years ago I went through this logic.