[iharris]

Totally agree with you. In the case of this clinic, they get almost all of their referrals by word-of-mouth these days. However, they've noted that the new generation of twentysomethings will generally do their homework on Google before calling in. Might be useful for the clinic to prepare for the eventual shift to millennials as their primary clientele.

With that said, most of the SEO companies that cold-call them are quite shady. Other clinics in the city have had their search rankings drop after hiring SEO services who use scummy tactics. The new "snake oil" perhaps?