[bhartzer]

This is not a true SEO company. Honest SEO firms that deal with organic/natural search engine rankings wouldn't do such a thing. It's a shame that companies like this give the honest SEO firms a bad rep.

Did the company in question ever say that they were an SEO firm in their sales pitch or just an online marketing agency?

Personally, I would contact the medical board, see a lawyer about what the doctor's rights are, and file a UDRP domain dispute to get ahold of that domain name.