[davismwfl]

Your wife (or someone) should report it to the professional license/medical board, basically whomever handles licensing and advertising for professionals in Canada. Not even so much to attack the SEO company, but to protect the Physician should a complaint ever be lodged against him/her. Doing so will likely also start an investigation though, so it will work out.

You may be right that the SEO company is trying to do a growth hack, but that doesn't alleviate them of the responsibility to not break the law. In the US you can get into some decent trouble doing that crap. You might get away with it once or twice claiming ignorance to the standards on registered professionals in a state but I doubt you get away with it long once someone reports you.

Also, I personally wouldn't name anyone publicly here, it just doesn't seem like a good idea. However, sending an email to the SEO company seems reasonable.