[dpcan]

Yes, they will get sign-ups because designers and coders know about them. But if I went to ANY of my web design clients from the last 7 years, I would have to say that maybe 1% or less of them EVER heard of 37Signals.

That being said, it looks to me like a bust in the making because if only other designers are looking at your $100 per month "ad", then it's actually working against you.

[10ren]

I was thinking that coders need designers; but you're saying that, in fact, clients are neither.

hmm.. I bet that some coders do need designers (e.g. if the coder was hired first), but it's probably a tiny tiny fraction of all clients.