[hagan_das]

Many of the "social justice" crowd get off on the moral superiority they feel from engaging in rabid political correctness.

Unfortunately for them, moral superiority is by definition a positional good, a good whose value rapidly diminishes as PC concepts become increasingly mainstream. Thus they seek increasingly extreme levels of political correctness to signal their status as being above the common rabble.

[SafariDevelop]

As Kristian wrote "Political Correctness is really just a special form of conspicuous consumption, leading to a zero-sum status race. The fact that PC fans are still constantly outraged, despite the fact that PC has never been so pervasive, would then just be a special form of the Easterlin Paradox" http://www.iea.org.uk/blog/the-economics-of-political-correc...