|
|
|
|
|
|
by motbob
4156 days ago
|
|
|
When one views reddit moderation decisions through an anti-corporate/governmental lens, circumstantial evidence of mods being paid off seems to be everywhere. But there is not a single piece of direct evidence to suggest that mods are being paid by large organizations (corporate or otherwise) to manipulate reddit content. |
|
|
Along with traditional explicit advertising models, internet marketing usually involves more subtle techniques such as seamless paid content interleaved with user content, as you see on Facebook and elsewhere. Subtle and invisible marketing is especially important on Reddit, as forum users are not tolerant of paid content, as evidenced by the collapse of Digg, so the operators of Reddit have to keep up the impression of Reddit being pristine and untouched by marketers.
But Reddit has to make revenue, as they are a business and not a charity. Reddit employees are mods of many of the default subreddits, and often post content to those boards that bubbles to the top of the front page. The evidence trail is direct, as you can directly view an employee's posts on their profile page. It would be absurd for Reddit to not use modern internet marketing techniques to generate revenue.
Not only does Reddit support marketing through posts, but they also control the narrative of Reddit. Just live television before it, advertisers are very sensitive to the content carried on the medium that their advertisements are part of, and use their dollars to influence what can and can't be said in that channel. The same goes for Reddit.