[JonM]

It's also important to note that these new rules cover the sale of digital goods to CONSUMERS only, if you are (for example) a registered business in the UK and selling to a registered business in Germany, German VAT is not applied, and you do not have to pass it on (via VATMOSS) to the German government.

[lukeredpath]

Yes, B2B sales between EU countries are handled using the reverse charge system, when the supply is where the customer belongs - subject to certain use and enjoyment provisions (e.g. If a UK business sells software to a German business for use in the German business's UK office it would be subject to UK VAT instead).