[DownvoteMeToWin]

Indeed. This mass behavior has the interface of Mao's Culture Revolution (http://en.wikipedia.org/wiki/Cultural_Revolution) while serving the purpose of a Stalinist purge. (http://en.wikipedia.org/wiki/Great_Purge) But why? Why now? Well, #hilary2016 is obvious, but more insidiously, after unlimited funding for super PACs became the de facto unit of all political engagement, everyone is organizing a massive push to counter people like Adelson and the Kochs. And when you form the kinds of mass coordinations that only billions of dollars can afford, (George Soros put in $33 million this year so far) you cannot have dissent in the slightest or your ROI gets impacted.