[shenoyroopesh]

What does "same idea" mean?

- Same problem being solved

- Same solution to the problem being solved

- Same solution to the problem with exactly same target audience and brand positioning

etc..

I hope you see what I'm getting at.

You need to look at your target customers and see if they are going to disappear - if no, then just keep working on the idea, and serve your customers well. If the space is such that the customers will use both products great. If you feel they are targeting the same segment and have already started eating your customers (and you can't offer anything to them that will take them away from that product), cut your losses and pivot - see whether you can solve the same problem differently, more elegantly, or identify a different target audience (for e.g. move from consumer market to Enterprise, or target different geographies).

Think about it as a business - wanting to survive. Don't compete for competitions sake - try to contribute the best you can. If someone else is doing a much better job than you at something, take a step back and see whether you can outdo them or it's easier to do something slightly differently.