[andthat]

Do you know what it's like to almost never feel fully rested and not being able to do anything about it? My problem is that I just won't fall asleep within a reasonable amount of time on some days. I am willing to try anything because the ROI would be huge.

One thing that has made a noticeable difference has been exercise though.

[hellodevnull]

You answered your own question partly. It's simple, exercise and don't sit in front of a computer screen all night. Yet most people won't do this and complain that they have "insomnia" (the word has been overused to the point that going to bed past midnight now makes you an insomniac) and seem to think they now need pill/technology.