[Buge]

A company could make it necessary to install their DRM to view their videos and bundle Norton with it. This would actually be worse than the current situation because the user would have to install a different DRM thing for each different site.

Although I can see sites being reluctant to do that because it would be inconvenient for the users to have to install something specifically to watch the web videos on that site. One thing I can see happening would be one major DRM software that emerges and all websites that want DRM work together to use that.