[aquadrop]

If that's the case, it would be more effective to settle on something cheaper, let's say program '100mbit/s to every home' and cover larger area faster. I also think that it has something to do with making major ISPs less aggressive, but there's probably something else, why Google needs 1 Gb/s

[mahyarm]

I think as far as last mile costs goes, 100mbit or 1gbit, it isn't much different in price. It's running the wire in the first place.

And 1gbit is impressive like gmail was. It blows everyone out of the water because their competitors stagnated.

[hkmurakami]

Think about this in terms of a startup vs incumbent problem. The newcomer often needs to be 10x better than the incumbent in order to change the customer's habits.

Fiber is just that.