[maghis]

One of our first design goals was to build a product that would disappear in the bedroom and that did not require any active input from the user (you never HAVE to pull out your phone to use it). The mattress cover form factor served our goal so well that we realized it was hard to show a product designed to be invisible. That definitely poses some challenges, we have to show it on top of a mattress and make sure people understand that we are not selling a mattress for example...