[c3]

Step 1: Be Stewart Butterfield.

[coralreef]

Being Stewart Butterfield didn't do much when he lost a bunch of money making an online game.

[wiredfool]

This is the second failed game that he's been a part of that spawned a successful startup.

[c3]

Step 2, make a failed game, pivot, succeed wildly :)

It's worked twice already!

[Q6T46nT668w6i3m]

Step 2: Make a consumer web app.

[networkguy]

I'll modify that slightly,

Step 2: Take your internal messaging app and make it a commercial product.

[markhelo]

Isnt there a Step 1.5 - Make your own internal messaging app then?

[curiously]

Step 3: Charge a couple of bucks per month for it and lose money for the first year but that's okay as long as we break even we will make money eventually right? I mean that's what investors want us to do right?