[engendered]

For sure, but in a way it's a bit of a chicken and egg issue. Spend lots of time making content to see the same sputter and occasional luck on the social news sites.

There was a time a few years ago when you could ask what the best tech blogs where and there would quickly be thousands of posts. Now...most of those have been abandoned, and little has appeared in their place. Even among professional sites it's amazing how many technologies (for instance Intel's tablet chips) get almost no treatment at all, and astonishingly little actual effort is expended, so we just end up with some vapid, high-level commentary that is then blog spammed across autonomously created dupe sites.

It's just a wastelands. People stopped coming and people stopped being interested.