[gaius]

everyday average normal guy

Said guy's too busy listening to his iPod ;-)

Seriously, tho', Apple has simply chosen not to compete in many of the markets MS sells into. There's no Mac for gamers, for example, Apple simply aren't interested. They aren't interested in selling into corporate desktops either. There's no technical reason Apple couldn't flog 20,000 desktops to Boeing to use as Unix workstations, for example.

That's the secret, really. You don't have to be tech savvy or elite to use a Mac. You just have to be in a sector that Apple is interested in. A non-technical entry-level graphic designer is going to be using a Mac 'cos it's the right tool for the job, as is a hardcore geek who wants a decent Unix laptop.

[iuybuyvvyu]

Pretty much for the same reason BMW don't sell pickups.

It's not like BMW's engineers couldn't master the technology of the solid rear axle.

[absconditus]

What is a veteran graphic designer going to be using?

[gaius]

My point was that eliteness is nothing to do with Mac usage.