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by davemel37 4159 days ago
In your shoes I would use your success as social proof to sell info products about replicating your success.

However, if you really want to monetize... You need to think long and hard about exactly WHY these people are following you. You need to understand what they are getting out of the relationship and than you need to think of products and companies that are native to that experience.

For example with fashion, you can simply put a link to an e-commerce site in your profile and drive hundreds of not thousands a day in sales (there is case study out there of someone selling thousands of dollars worth of ties on instagram but I can't find it from my phone)

If people are following you because they like your content...you can try to charge them a buck or two to get exclusive access to more of your content.

Just remember, social media is not meant for advertising and unless you can find a native monetization you will not be capturing most of the value you can.

Feel free to email me if you want to brainstorm this with me. Check my profile for contact info.

1 comments

Thanks for commenting. So: - Replicating success: It's quite niche and not entirely one-size fits all my successes (e.g. wouldn't work with fintech or more "serious" "deep tech" products) and marketing is only one slice of what I'm passionate about, others being startups, tech, music etc, so wouldn't call myself a master marketer like Nir or Neil Patel) - Why following: great point. Someone said this to me at a community management conference in San Francisco in November. The accounts I have are great but I could have amazing accounts if I put more effort into building/maintaing them

May email you also, thank you!