Please don't. If I follow one of those groups it's because I have an interest in that particular movie/film/book/sport/whatever. If your posts are no longer relevant I will unfollow you.
Really depends on the targeting. For a forum about a book, an affiliate link to by the book or an upcoming sequel makes perfect sense. Recommendations for other books seems pretty fair too. For example, an Ender's game discussion that references Honor Harrington isn't crazy.
Spam about cat litter is just spam.
But it can't be constantly off topic. finding the balance is delicate, and most people do a shitty job.
Buzzfeed's sponsored ads are pretty good for the Buzzfeed audience. I agree on the point yes, content links can be posted over and over as people get enojyment from them, posting products will soon lead to unfollowing, is why I'd like to find a good niche and something people want and build a community.
Spam about cat litter is just spam.
But it can't be constantly off topic. finding the balance is delicate, and most people do a shitty job.