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by lmm
4159 days ago
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> For most people, looks ARE part of the equation. It's like removing Pi from an equation. Did you read that OKCupid piece on when they turned off profile pictures for a day? Supposedly the result was better for their users - people who went on these "truly blind dates" had significantly better odds of a successful relationship coming out of it than the site average. Looks do matter, but the way we encounter each other via technology is artificial and superficial. I wonder if there would be a market for a text-only matching app. |
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That said, there's probably no market for a text-only dating service. The problem is that people who end up in successful relationships drop out of the dating pool entirely, and are no longer in the customer base. We shut down our OKCupid accounts a few weeks after meeting, for example. The online dating industry is really fueled by hookups; if it weren't for casual encounters, dating sites would have no repeat customers. Tinder is the one company that really gets this - they're like "Yeah, we won't even make a pretense about this being about personality, realistically you just want to have sex with somebody hot and then come back to the app tomorrow. If you end up in a relationship, well, good for you! (And not for us. :-/)"