[p4bl0]

Reading the article would have provided you with a real-world use case:

> Homann says the service has also seen a surge in interest from people in conservative countries, particularly in South America and Europe, where the stigmas against being single or LGBT remain pretty strong.

It is very very sad but I can imagine that in some place it may be worth spending a few bucks a month to be able to show conservatives co-workers/parents/whatever that you have a regular boyfriend (for girls) or girlfriend (for guys), and live your private life as you wish.