[username223]

I'm not in the podcasting biz, but I do listen to a lot of them, both from established radio players like NPR, and from people who got started by "casting pod." Radio is terrible, because you can't decide when to listen to what you want. However, radio producers have vast experience making audio content that people like. My guess is that people who know how to make radio will move over to podcasting and make money via "native advertising," the same way they make money via "advertising" today.