[mikeash]

Got an example? I've seen plenty where the introductory rate is bigger, but the fact that it's an introductory rate is still made adequately clear, as is the true price. I could be misremembering or oblivious, though. I'd happily call others blatant false advertising as well if so.

[chc]

It's really hard to find the non-introductory rate for a cable company in the US (any I've seen, at least).

[mikeash]

I checked out the site for Cox, my local cable company. For TV, they advertise $49.99, and above that in smaller letters it says "prices per month for 3 months, starting at." If I click "Find Out More" below the price, which it seems is required to get any details or sign up, it then gives me several plans whose prices are "for 12 months with 2-year service agreement." If I keep poking around I can finally view the terms of the offer which says "Bundle rate increases $15/month for months 13-24."

Certainly not great. But at least it's reasonably clear that the number they give you isn't the full story, even if finding the real one takes a bit of legwork. Not trying to defend them, but this helicopter thingy is a bit worse.

[matthewsimon]

... and how much does the price increase in month 25?

[mikeash]

That's beyond the contract, so the price is subject to change. I don't have a problem with that. There isn't much I can sign up for today where I know what the price will be two years out. My mortgage qualifies, and that's about it.

In my experience with these things (although I haven't tried with Cox), month 25 is usually when prices go back down, because that's when they might lose you to a competitor.