[dabent]

If I recall the story of the "Hot or Not" founders, they suddenly found themselves with an experiment that went out of control. They had no immediate means to profit from it and more traffic than they could handle. Rather than just pull the plug on the site, they found ways to get servers and bridge the gap until they had money coming in.

I couldn't help but think I'd have given up on the site early on if no money was flowing. I wouldn't have seen the point in keeping it going with no immediate cash flow.

[gbookman]

Users = Money. It might not be enough money to justify the costs, but there's almost always a way to make it work.

[dabent]

Now if I can only get those users. :-)