[chpp]

For business purposes, chopping up templates gets the job done. I personally have accepted the fact I do not have the "aesthetic eye" for design.

If I wanted to get that "eye" I guess I would look at successful websites, learn about design and what catches/pleases readers. How readers see websites in general and what is appealing, then just try things.

I cant recommend taking my advice but that's what I would do if I wanted to increase my design knowledge.