Two problems with your logic:
1) A view is an action, not a person.
2) International viewers can view the URL even if there is much less of a chance it will be relevant to their job search
In addition to what thephyber said, the Netflix culture doc has been very widely read across many industries as exemplary of a high performance culture. Similarly, I'm not in the shoe sales business but I've read the Zappos Core Values[0] as well.