[mbrundle]

Me too, I thought it was a startup called Jacuzzi that had just been kicked out of China.

[icebraining]

China is .cn, .ch is Switzerland,

[alexkus]

Indeed. It's .ch because that's the initialism of the Latin name for Switzerland: Confoederatio Helvetica.

The Latin name is used to avoid favouring any one of the four official languages (German, French, Italian, Romansch).