[threeseed]

Tim Cook in case you forgot is the CEO of Apple and has been instrumental in its success. He is also ridiculously well respected within Apple. Not sure what more he could do.

That said he isn't stupid enough to invest in something like this. Apple doesn't benefit all that much from having more people on the internet. Google does.

[fpgeek]

Larry Page and Sergey Brin have majority voting control of Google. Tim Cook doesn't have the same at Apple. No matter how well-respected, he's answerable to shareholders in a way Page is not. Arguably we see some of this when Icahn pushes for Apple dividends and share buybacks.