[DigitalSea]

This is a really heart-warming and great read.

I think a lot of businesses tech and non-tech alike can take a page out of Dennis' book. You're not just running a business, for some, it can be a much more personal experience if you are willing to make the effort. As the author Don points out, he is willing to drive 30 minutes to not only see his mother, but also to get his haircut. You can't buy that kind of customer loyalty.

As with most things in life, sometimes just listening is all you need to do. Listen to your customers, make them feel important and valued. Surprisingly simple, but something most businesses fail to do.