[nitrogen]

These "intangibles" can still have a value assigned. Each integration bug eliminated by an improved build process can have a cost assigned to it by using the average time and money cost of previously fixed integration bugs. Example: "Each integration bug costs 1hr of senior dev time at $100/hr fully loaded and 8hrs of junior dev time at $50/hr. The new build process produces X fewer integration bugs per month, for a savings of X*$500 per month."

"Transforming" the sales numbers should also be measurable. Example: "Before, salespeople were closing x% of deals and missing scheduled followup on y% of contacts. Now (x+5)% of deals close and only (y/2)% of contacts are mistakenly dropped."