[enntwo]

I assume lacker's point is in reference to the use of the word "Wii" itself, which is clearly a Nintendo trademark. It is not unreasonable that Apple does not want to have an app using a recognizable trademark of another company. And if you read the article, you notice that the reason they were rejected for using Wii, is because Apple felt that it was unrelated to the app, and was used as a keyword to drive search results. (Which was not the case, but from just looking at the keywords is a reasonable response).

The issue the article brings up with Apple is the overall process of such a small issue resulting in an overall 40+ day delay of release due to a poor reviewal process. The article was must less critial of the actual banning of the term "Wii".

[zyb09]

yeah but what's the big deal.. why don't they just relax and let people use "wii" as tag. If nintendo gets angry (which might never happen to begin with) just do a quick DELETE FROM Keyword WHERE tag='wii'. Problem solved. If they would please stop being so picky about everything. There wouldn't be so much complains about the approval process, if people were thinking its fair what Apple is doing.