Seriously. Our local burrito chain has a loyalty program where you get a little card, and so on, but you have a password. Right, because I really want to remember a Burrito Password.
I would guess most are either "burrito", "password", "1234" or similar with the remainder being forgotten by the person who set it the instant they entered it. I am curious what percentage have a reasonably strong password that they can actually remember for their burrito account.