[sputknick]

Lots of people think that is "big data". For most people if it's too big for an Excel spreadsheet, it's "big data" and the way you process big data is with Hadoop. Of course once you show them the billable hours difference between setting up a Hadoop cluster, and (in my case at least) using python libraries on a MBP, they change their minds real fast. Its just a matter of "big data" being a new thing, people will figure it out as time goes on and things settle down.