[raldi]

The top keywords, by the price Google charges to advertise on, are: insurance, loans, mortgage, attorney, credit, lawyer, donate, degree, hosting, claim, conference call, trading, software, recovery, transfer, electricity, classes, rehab, treatment, and cord blood.

None of those are the sort of term you type into Amazon.

[727374]

Those are bigger ticket items with bigger margins than, say, a pair of sneakers so it makes sense for the market to command a higher price for those ads. Would be better to see total amount spent on ads for different categories, trended over the last 10 years.

[ch4s3]

cord blood? Who buys ads around that, and for what?

Edit- Apparently cord blood banking is a thing.

[modfodder]

But what percentage of income do those keywords add up to? Eating away at the bottom can still cause quite a bit of loss.

[aswanson]

Give Bezos time.