[patio11]

I think its better to do whatever the A/B test says works better for your particular users.

I burned two hours a week ago trying to test that but my CSS and lightbox implementation did not play well with each other and I eventually scrapped it. I'll take another stab at it in November -- no killing the magic pumpkin before Halloween.

I have compelling evidence that using a lightbox to "pre-sell" the form/download increases conversion rates, at least among my users. Try clicking on the giant image in the middle of my home page -- it works beautifully.