[sonofjanoh]

It's on the back so everyone can see it.

It's a fashion statement to have an iSomething. Even here on HN you never (or rarely) read I have booted up my Asus or Dell or whatever BUT there's always "my Macbook" or similar.

I like the underdog companies and I appreciate their effort and technology and I'm not buying into the iXXX hysteria. Apple was clever as it is being paid for being advertised. People pay sh%%loads for their products and they never ever forget to mention it in their discussions that they have one.

Geeks are a very small percentage of the market so unless the phone is not a "fashion accessory" there won't be massive commercial success with it...but it will be a great thing I hope.

[gohnjanotis]

I agree with your last point. It's too bad the Apple brand has been reduced to that of a designer fashion by the masses, or some kind of status symbol.

It's like some people want a BMW just to impress the neighbors with a badge, while others can appreciate the level of engineering and the minds that went into the precision you can feel when you are driving it.

I like to make purchasing decisions based on the competency of the company in making what they make, but unfortunately most people don't think that way so a phone like this doesn't even get a chance.

[ektimo]

"while others can appreciate the level of engineering and the minds that went into the precision you can feel when you are driving it."

I'd like to see a blind test for that. And who cares anyway if an expert can detect a certain "feel", other than for status?